Understanding the psychology of logo designs

It makes sense to understand the psychology behind colors, shapes and styles in the logo design to ensure that your design is able to deliver a lasting impact on the mind of onlookers. Remember, every attribute of a logo adds additional meaning to the logo.


The term “logo” has been derived from the Greek word “logos” which means “word”. Hence, the logo design process is the activity of creating a visual identity for a “word” that speaks about a particular business.When creating a logo, a professional logo designer will consider how people will react to the design. It is important to note that people bring their own prejudices in judging a graphic design for its impact. In other words, the psychology of logo design is a significant aspect of creating unique and memorable business logos.


The psychology of logo design is often overlooked by most designers. In fact, when talking about a logo, most designers relate it with different color schemes or styles. However, it is so much more than just that.


The term ‘logo design’ is often confused as the process of creating a design identity of an organization or a brand. So what’s the psychology of logo design? It is the analysis of the entire meaning and purpose of a logo, which is much more than just the identity of a brand. In this blog, you’ll learn some interesting aspects that govern the psychology of logo design process.

KST Solutions is a Bangalore based technology driven organisation. KST provides world class corporate solutions to organisations in India, Middle East, USA and the UK.


113, 2nd Cross, 4th Block,
Bengaluru, Karnataka 560034

Contact Us

© 2024 kshamata.tech All rights reserved.