Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life. Typography builds brand recognition Not only will good typography enhance the website’s personality, but your users will subliminally begin to associate the typeface featured on your site with your brand. Unique, consistent typography will help you establish a strong user following, build trust with your users, and help to carry your brand forward.
Typography influences decision making
Typography has a profound effect on the way that users digest and perceive the information conveyed by the text. Eye-catching type is much more persuasive than weak fonts that don’t reinforce the message of the text.
Typography holds the attention of the readers Good typography could be the difference between someone staying on your website for one minute or half an hour. It’s important that your website is visually stimulating and memorable, and typography plays a huge role in this process.